MARKETING EVENTS AND EDUCATION THAT DON'T SUCK
Let's erode the BS. You know the kind. Pointless meetings. Boring buzzwords. Acronyms that ache the brain.
Fed up with corporate groupthink, we started Cut the Crap as a place for lively debate, thoughtful disagreement and creative curiosity.
Cut the Crap is a great place to change your mind. In fact, we champion it. So if you’re an inquisitive mind bored with business as usual, if you like people but snore at smarmy networking, or if snacks make you smile, this might be the place for you.
Unique speakers from the marketing industry and beyond. We don't announce speakers because a fancy title isn't a prerequisite for valuable insight.
No smarmy networking, just a curious learning environment.
Our hope is for you to meet someone you'd like to hang out with again.
A creative format where you can expect the unexpected. Quirky entertainment, surprise segments and data llamas. We really like surprises and snacks.
MEET OUR PAST SPEAKERS
We never announce our speakers before the event. Why? Many reasons. We love the element of surprise. We believe people are more than their jobs and titles, and that interesting perspectives come from everywhere - regardless of seniority or background.
Here are some we've had at past events.
Frenchman in New York, serious gamer, co-host of The Overthinkers Podcast and Strategy Director at Publicis
SHANN'S ADVICE · To stand out in a world of abundance, relevance is not enough. You need to be really fucking interesting". Quoting Martin Weigel “You can be relevant as hell but boring as fuck".
Excellent mother, inspiring speaker, general boss and founder of Material Kitchen.
EUNICE'S ADVICE · "Live the theme of Cut the Crap! Cut the BS and be an optimistic skeptic when it comes to marketing trends. Test them, yes, but don’t think they’ll be a silver bullet. It’s the sum of all its parts and you have to be vigilant about what results you see for your business and not look to what’s working for others"
Man with great hair, kind person, prolific writer, creator of that famous 'Uber, the world's largest taxi company, owns no vehicles' quote that everyone butchers, and Head of Futures and Insight at Publicis.
TOM'S ADVICE · 1) Never lose sight of perspective. What really matters. Most of the time we get too close to stuff. We ALWAYS get too close to our worlds and forget our customer/consumers/bosses etc
2) Know when to be fast and when to be slow. The modern world defaults to fast. Everything should be slow unless there is a reason for it to be fast. Often in that time needs vanish, change, ideas come together, it saves a lot of time,
3) Trust your own judgment (unless you've a strong history of being shit at it, in that case, have a think about why and whether you'd be better off in another industry!)
4) Assume that humans are animals that look fancy. Think about our primal needs and basic instincts more than the nonsense we wear on top.
5) Be skeptic not cynical, be optimistic, be naive.
6) Look at the Kermit-the-frog image once per month or week or day. We have silly jobs. We are lucky we get to get paid a living wage doing something non critical.
Soccer head, hip hop connoisseur, author of 'Strategy is Your Words' and CEO of Mighty Jungle
MARK'S ADVICE · I don't know if you've ever seen the first few moments of a foal's life. In a miracle of nature, the foal squeezes out of its mother and onto its belly on the ground. In front of it lie legs that aren't sure how to be legs. The foal sits there stunned and starts to explore how to use its alien appendages.
"Whoa. Who put these here and what am I to do with them?"
This is what it feels like to do creative work.
"I feel a need to rush something into the world but I'm not sure what these legs are for."
So you sit there stunned. You know you're a handful of decisions away from a gallop. But between feeling stunned and your eventual gallop, you're all over the place. There's no instruction manual for your legs. They aren't sure where their muscles are. And, boy, is this head heavy.
Every foal has many problems to solve before its first gallop. It knows what it is to gallop before it's ever galloped. And it will gallop. It has no choice. So it works through its unsteady legs and, eventually, it does what it was born to do. Like humans are born to create and, in creating, to solve problems.
Lover of Dulce de leche ice cream, brand builder and Chief Strategy Officer at MediaCom
ANUSH'S ADVICE · "Never run scared - dream interesting dreams and try them out based on your information and intuition - you'll be right more times than wrong and, more importantly, you will learn from when you are wrong.
Podcaster, cultural commentator, ex-personal assistant to P-Diddy, Head of Cultural Partnerships at Spotify
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