MEET COMMON SENSE
Let's erode the BS. You know the kind. Pointless meetings. Boring buzzwords. Acronyms that ache the brain.
Fed up with corporate groupthink, we started Cut the Crap as a place for lively debate, thoughtful disagreement and creative curiosity. We provide marketing events and education that don't suck.
Cut the Crap is a great place to change your mind. In fact, we champion it. So if you’re an inquisitive mind bored with business as usual, if you like people but snore at smarmy networking, or if snacks make you smile, this might be the place for you.
Unique speakers from the marketing industry and beyond. We don't announce speakers because a fancy title isn't a prerequisite for valuable insight.
No smarmy networking, just a curious learning environment.
Our hope is for you to meet someone you'd like to hang out with again.
A creative format where you can expect the unexpected. Quirky entertainment, surprise segments and data llamas. We really like surprises and snacks.
6 THINGS TO KNOW ABOUT US
Allow us to introduce ourselves and why the hell we created Cut the Crap
WE'RE MARKETING NERDS
Tragically, we love marketing and everything to do with it. And no, we're not talking about the "77 SEO tips to make you #1 on Google overnight" shit. We're talking about the fundamentals. Creative consistency. Interesting ideas. Effectiveness over efficiency. You know, that kind of stuff.
THERE'S TOO MUCH CRAP ONLINE
So we're a thoughtful filter. A plain-english contributor of the good stuff. If ever we land in the 'nonsense' category, please let us know. We love a good debate (and changing our mind!)
MARKETING IS A CREATIVE CAREER CHOICE
And frankly, the industry has gone too far down the 'digital-first, data-driven everything' garden path. So we're here to help us return to creativity and common sense as a core
principle in marketing and advertising.
CAREER DEVELOPMENT IS BROKEN IN MARKETING
Marketing careers develop inconsistently and erratically. If you bagged a good boss who cares, consider yourself one of the lucky ones. For everyone else, we aim to assemble a curious bunch of marketers and creative advocates who like to help each other.
CORPORATE EVENTS ARE BORING
Miss the rubber chicken and rousing conversation? The smarmy networking? Us neither. Think of us as the cucumber-infused water to a normal event's pedestrian tap. At every event, we have two primary goals. One, that you'll meet someone you'd like to meet again, and two, that you'll learn something that you can apply at work or in life.
SNACKS AND SURPRISES ARE OUR JAM
We obsess over snack choice. That's why we ask everyone what their favorite snack is when they sign up. So go ahead and subscribe, if we can ever meet in person ever again you might just get lucky.
MEET OUR PAST SPEAKERS
We never announce our speakers before the event. Why? Many reasons. We love the element of surprise. We believe people are more than their jobs and titles, and that interesting perspectives come from everywhere - regardless of seniority or background.
Here are some we've had at past events.
Frenchman in New York, serious gamer, co-host of The Overthinkers Podcast and Strategy Director at Publicis
SHANN'S ADVICE · To stand out in a world of abundance, relevance is not enough. You need to be really fucking interesting". Quoting Martin Weigel “You can be relevant as hell but boring as fuck".
Excellent mother, inspiring speaker, general boss and founder of Material Kitchen.
EUNICE'S ADVICE · "Live the theme of Cut the Crap! Cut the BS and be an optimistic skeptic when it comes to marketing trends. Test them, yes, but don’t think they’ll be a silver bullet. It’s the sum of all its parts and you have to be vigilant about what results you see for your business and not look to what’s working for others"
9x founder, NYU Professor, Big Dawg and co-host of Pivot with
SCOTT'S ADVICE · The world is drawn to people who dance on tables like no one's watching. Taking uncomfortable risks always pays off.
Lover of sci-fi and brisket, Executive Creative Director and owner of the self-proclaimed 'tiny agency' Brown and Browner
DEREK'S ADVICE · "Be brave. That doesn't mean you aren't afraid. It means, you don't let the fear rule you and your creativity. Trust in your humanity. And be open to failing."
Man with great hair, kind person, prolific writer, creator of that famous 'Uber, the world's largest taxi company, owns no vehicles' quote that everyone butchers, and Head of Futures and Insight at Publicis.
TOM'S ADVICE · 1) Never lose sight of perspective. What really matters. Most of the time we get too close to stuff. We ALWAYS get too close to our worlds and forget our customer/consumers/bosses etc
2) Know when to be fast and when to be slow. The modern world defaults to fast. Everything should be slow unless there is a reason for it to be fast. Often in that time needs vanish, change, ideas come together, it saves a lot of time,
3) Trust your own judgment (unless you've a strong history of being shit at it, in that case, have a think about why and whether you'd be better off in another industry!)
4) Assume that humans are animals that look fancy. Think about our primal needs and basic instincts more than the nonsense we wear on top.
5) Be skeptic not cynical, be optimistic, be naive.
6) Look at the Kermit-the-frog image once per month or week or day. We have silly jobs. We are lucky we get to get paid a living wage doing something non critical.
Certified blogweasel and creator of The Ad Contrarian blog, named one of the world's most influential advertising and marketing blogs by Business Insider
BOB'S ADVICE · "The best media strategy is a great ad. The best marketing strategy is a great ad"
Soccer head, hip hop connoisseur, author of 'Strategy is Your Words' and CEO of Mighty Jungle
MARK'S ADVICE ·
I don't know if you've ever seen the first few moments of a foal's life. In a miracle of nature, the foal squeezes out of its mother and onto its belly on the ground. In front of it lie legs that aren't sure how to be legs. The foal sits there stunned and starts to explore how to use its alien appendages.
"Whoa. Who put these here and what am I to do with them?"
This is what it feels like to do creative work.
"I feel a need to rush something into the world but I'm not sure what these legs are for."
So you sit there stunned. You know you're a handful of decisions away from a gallop. But between feeling stunned and your eventual gallop, you're all over the place. There's no instruction manual for your legs. They aren't sure where their muscles are. And, boy, is this head heavy.
Every foal has many problems to solve before its first gallop. It knows what it is to gallop before it's ever galloped. And it will gallop. It has no choice. So it works through its unsteady legs and, eventually, it does what it was born to do. Like humans are born to create and, in creating, to solve problems.
'#1 Spice Girls Fan, Shorty Award Winner, Global Brand executive most recently at Revlon and Elite Models'
GREG'S ADVICE · "If you’re serious about making a campaign filled with impactful content that is not only going to stand out, but that also means something - you have to put in the work. You must show up and put in the effort. If it feels too easy it’s not going to work. if you have found some type of a shortcut, let me help you, that shortcut will not work you. must do the work to stay relevant , Engaged, and above all else, aware of the platforms that your audience spends their time. In short, learn TikTok."
Lover of Dulce de leche ice cream, brand builder and Chief Strategy Officer at MediaCom
ANUSH'S ADVICE · "Never run scared - dream interesting dreams and try them out based on your information and intuition - you'll be right more times than wrong and, more importantly, you will learn from when you are wrong.
Podcaster, cultural commentator, ex-personal assistant to P-Diddy, Head of Cultural Partnerships at Spotify
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