7 min reading time Welcome to the first edition of Bullshit or Brilliant™! Monthly commentary from Cut the Crap that stands against the marketing hype machine. What the hell is that? The premise is simple. Each month, we look back and thoughtfully pluck two things: One that we thought was bullshit, and one that we thought was brilliant. It may be something that happened that month, or a different era altogether. In an industry horny for shiny and new, we surface the meaningfu