We had the first ever Cut the Crap event in a gorgeous loft in SoHo, NYC. 

​

We discussed brands, how to build them, and whether or not personalization is the future of advertising with our three epic speakers, namely. 

Shann Biglione - EVP, Head of Strategy, Publicis (PlatformGSK)

Eunice Byun - Founder and CEO, Material Kitchen

​

Mike Fasciano - Editor in Chief, IBM Originals. 

​

Thanks to all who came! Here are all the pics 💩