Brands are temperamental. Easy to manage when things are gravy, but the ante gets upped when shit goes down.
2020 taught us to expect the unexpected (right?) and because the crises seem to keep coming in 2021 (looking at you, Texas power outage & Robinhood!), what’s the best way to steer a brand through turbulent times?
There are a million ways to manage (and mismanage) brands. One brands’ misfortune can be another’s triumph.
Winning brands compete with grace. A clear brand identity helps them make decisions that ladder up to a strong, likable brand.
Join us on March 11 for the next virtual installation of Cut the Crap.
We’ll be graced by a seasoned, savvy marketer with an endless supply of interesting takes.
As always, the speaker is a surprise, but we can promise they’re diligently building one of the world’s more interesting brands.
When: Thursday, March 11 at 7PM EST
How much: $10