MEET THE SPEAKERS
After every event, we ask our speakers for tidbits of advice.
Find their pearls of wisdom below ✨
SHANN'S ADVICE · To stand out in a world of abundance, relevance is not enough. You need to be really fucking interesting". Quoting Martin Weigel “You can be relevant as hell but boring as fuck".
ZOE'S ADVICE · Try to avoid cynicism and the default to negativity that has engulfed the ad industry in recent years. Instead, keep your mind open, be passionate, be interested, embrace wild curiosity, fall down rabbit holes, connect disparate dots. Only in adopting this mindset and practicing these behaviors can you unlock true creativity.
BOB'S ADVICE · "The best media strategy is a great ad.
The best marketing strategy is a
great ad"
TOM'S ADVICE · "1) Never lose sight of perspective. What really matters. Most of the time we get too close to stuff. We ALWAYS get too close to our worlds and forget our customer/consumers/bosses etc. 2) Know when to be fast and when to be slow...READ MORE"
ANUSH'S ADVICE · "Never run scared - dream interesting dreams and try them out based on your information and intuition - you'll be right more times than wrong and, more importantly, learn from when you are wrong"
SCOTT'S ADVICE · The world is drawn to people who dance on tables like no one's watching.
Taking uncomfortable risks
always pays off.
KATIE'S ADVICE · I'll borrow from Bruce Springsteen "Believe that you're the baddest ass in town but also that you suck. It keeps you honest." I like it because I think that in marketing, self-awareness/self-doubt can be an asset, but it doesn't have to come at the risk of losing your confidence.
DEREK'S ADVICE · "Be brave. That doesn't mean you aren't afraid. It means, you don't let the fear rule you and your creativity. Trust in your humanity. And be open to failing"
GREG'S ADVICE · "If you’re serious about making a campaign filled with impactful content that is not only going to stand out, but that also means something - you have to put in the work. You must show up and put in the effort... READ MORE
CINDY'S ADVICE · Take actions every day to end racism, sexism, ableism, homophobia, transphobia, ageism, bias. Every one of us, every day, taking tiny actions to change the things we want to see change, adds up at scale to enormous impact.
EUNICE'S ADVICE · "Live the theme of Cut the Crap! Cut the BS and be an optimistic skeptic when it comes to marketing trends. Test them, yes, but don’t think they’ll be a silver bullet.
MARK'S ADVICE · "I don't know if you've ever seen the first few moments of a foal's life. In a miracle of nature, the foal squeezes out of its mother and onto its belly on the ground....READ MORE"
XAVIER JERNIGAN
Podcaster, cultural commentator, ex-personal assistant to P-Diddy, Head of Cultural Partnerships at Spotify